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My survey results of why people are leaving my list. The big take away is that I’m not going to use blind squeeze pages anymore. The optin rate will be lower, but I think they it will equal more sales.
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By the way I created a niche site about bikes and so far it is doing VERY good!
Make sure you leave a comment.
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How to Turn the Knowledge that’s Inside Your Head
into Multiple Streams of Passive Income by
Creating Quick and Easy Information Products to Sell Online
Working a full time job, day in and day out, with
little to show for it can be extremely
frustrating.
Most people are forced to live on a set salary,
with little opportunity to earn more. This is why
an increasing number of consumers are beginning to
think outside of the box and sell their own
products online.
However, many consumers don’t know where to begin.
Most people are unsure of how to create their own
product or want kind of product they could even
create. What these people don’t know is that much
of what the need is inside their head.
What Kind of Products Should You Create?
The best products to sell online are information
products. Information products include guides,
ebooks, tutorials, and videos that share knowledge
and information with others.
The best part about these kinds of products is
that most people already have the knowledge they
need to create an informational product.
Almost everyone is knowledgeable in a subject
that would interest others.
Selling information products is also easier than
selling most material objects.
Informational
products can be downloaded straight to a
customer’s computer. This means that each customer
will receive their purchase instantly, instead of
waiting for the product to be shipped to their
home.
This eliminates shipping costs, for both the buyer
and the seller, as well as significantly
simplifies the selling process.
Vendors will never need to worry about a physical
inventory and they will only need to create their
product once.
Another great thing about information products is
that after their creation, they will earn the
seller passive income indefinitely. These products
only need to be created and promoted, in order to
begin earning income. Once the seller has created
their product and begun marketing, they will only
need to put in enough effort to maintain the
popularity of the product.
Because selling information products is fairly easy
for an experienced seller, it is possible to sell
multiple products and earn multiple streams of
passive income.
How to Choose a Profitable Topic:
Once you have decided to begin selling information
products, you will need to decide what information
you will be selling.
You will need to choose a profitable topic, without
choosing one that is extremely competitive.
If your topic is too broad or too popular, you will
find that it will be difficult to compete with the
many established products available to consumers.
Even if what you are offering is better than other
products, a very popular topic will be difficult to
sell.
Sellers will need to choose a specific sub topic
of a broad, profitable topic. Choosing a
profitable topic, or niche, that is not overly competitive
is one of the most important factors that will
determine your success. To be successful, you will
need to be creative. Consumers have a lot of
options, so it is important to stand out.
It is also important to create a product on a
topic that you are very familiar with.
Even if you choose a unique, profitable topic, if your
product is of a low quality, your success and profits will
suffer.
If you create an ebook that offers nothing
of value to the customer, you can be sure that you
will be bombarded with requests from unhappy
customers that want their money back. The last
thing that you want is your customers telling their
friends and family how terrible your product is.
Taking the time to create a great product on a topic that
you know well, will pay off in the long run.
Choosing a topic that you are already familiar
with will also make creating your product easy.
If you are passionate about a topic, it will be easy to
tell others all about it. Consider writing about a
hobby, interest, or experience that will benefit
others.
Also, make sure to choose a topic that you
would want to read about. The more people that are
interested in a specific topic, the bigger your
potential customer base.
Turning Your Ideas Into Marketable Products:
Once you know what you want to create, you will
need to know how to put your plan into action.
Unless a person is a computer whiz, it is likely that
they have no idea how to create an ebook or video
that they can sell.
Fortunately, there are many different programs and
tutorials that you can purchase to help you.
Many of these programs offer templates
and step-by-step directions that will guide you
along the way.
While most people would rather create their
product for free, this probably won’t be possible
for most.
Just as with most ventures, it takes money
to make money. Investing in a good guide will help
you create a product that you can be proud of, as
well as one the sells well.
How To Begin Selling Your Products and Earning a
Passive Income Stream:
Once you create a product, you will need to learn
how to market your product.
If you simply create your product and just hope
that customers stumble upon it, you will be greatly
disappointed with your results.
Creating a great product is only half the
battle. Effectively marketing the product is just
as important.
Fortunately, most guides that teach you how to
create an information product will also teach you
to promote the product after its creation. If you
choose not to market the product, it is possible
to pay to have the product marketed.
However, most sellers prefer to market their own
products, at least until they know their product
is profitable.
Fortunately, when learning how to create
information products, you can begin expanding your earning
potential and accumulating passive income streams
that are just as, if not more profitable, than your
full time job.
Posted in Affiliate Marketing | 3 Comments »
Click the play button to start the video
Let me know what you think about this video.
Thanks
Charles Kirkland
Posted in Affiliate Marketing | 1 Comment »
Last week one of my online buddies hit me up to be a JV for an upcoming product launch.
My first thought was, “GREAT, just what the IM space needs is another lame product launch…to go along with the other 2 zillion launches in the last 6 months.”
At this point I’m going through my mental checklist of what’s included in an average product launch.
*1. Lame product that is hiding behind “Blind Copy” and unbelievable ClickBank screen shots. (Check)
*2. A product so lame it could only be sold using “Blind Copy” because if you knew how bad it really was there would be no way you would EVER buy it. (Check)
*3. Some guru hiding behind some fake pen name so he doesn’t spoil his lily white reputation. (Check)
*4. Sales copy that is so hyped that I should expect a 50% plus refund rate. (Check)
*5. The ability to make 96% of my list stop opening my emails because they think I have sold out. (Check)
*6. 341 stupid exit pops because somehow I made a mistake trying to exit the first 340 exit pops. (Check)
*7. The ability to win yet another HD TV. If the FedEx man wakes me up another Saturday morning dropping off a TV, there is going to be trouble! (Check)
So after going through my mental checklist I said,
“Thanks, but no thanks.”
I already have enough bad karma points to last a few lifetimes.
Then he showed me the product and the sales copy and that changed my mind.
* The sales copy actually spells out what the product is about.
Kind of refreshing.
* They only have 1 exit pop.
* The product is designed for people who aren’t yet making $3K per month. It is a solid product that will really help you make more money! You don’t see that every day.
The gurus behind it are putting their real names on the product so they have some skin in the game.
So, with that said, I actually want to promote a product for a change.
http://onlineaffiliatecoaching.net/go/ThisWorks
***In fact this product won’t make you rich in 30 days.
***You can’t push any magic buttons, and it won’t spit out money.
***This product requires you to actually put forth some effort.
So if you are OK with these things, then click the link:
http://onlineaffiliatecoaching.net/go/ThisWorks
Talk soon,
Charles Kirkland
Posted in Affiliate Marketing | 3 Comments »
Hi There,
It’s me again, and I am going to address the most
common question I get and frankly, you are probably
not going to like the answer. Here is a warning ahead
of time… It is blunt and to the point.
Here is my one guarantee though, it will help you with
your marketing efforts and I am not trying to sell you
anything.
It will make some folks really ticked off and others it
will be an “Ah-ha Moment”.
Here it is: How come I am not getting any response
on my emails?
Answer: Short Form — They suck! They don’t have any
appeal or emotions to draw on.
Answer: Long Version — You have to ask yourself one
question. Why should someone read your stuff?
Just because you bought some garbage on the net to
finally get some cash rolling in, you probably think, OK
now I know and I am going to make millions!
Dude — Listen up… unless you appeal to someone, they
don’t care about your program no matter how good you
think it is.
My apologies ahead of time for talking about Frank Kern and
the anonymous “Shadow”.
Lets examine one of the greatest marketers on the net
today — Frank Kern. Do you know why he is so successful?
It is a matter of giving more than he receives. Have you seen
the videos that he gives freely to folks? It covers some of
the basic principles that are needed to know to market to folks
and appeal to their basic emotions.
Secondly, no matter how wealthy he is, or the toys he drives
around in like BMW’s and Porsche’s, he comes across as a
really nice guy that wants to help you succeed. If you are like
me, you can not wait until he puts out the next video.
By the time you have seen his free information, you feel a sense
that he really wants to help you. He also has been there and
done that and knows what he is talking about.
He doesn’t hit you with a hard sell at any point in all of his videos.
He has made millions just helping others with free information.
Now let’s look at another launch that is happening right now.
Unless you have lived under a rock, you have seen all the hype
about someone who is anonymous and goes by the name of
the “Shadow”.
There is a frenzy now about this product and makes claims that
I am certain are true about how he is pulling hundreds of thousands
monthly. What else is the factor that he is using to make sales.
Number one it is scarcity. The claims that are being made are
not for everyone and that is said in the sales letter. It is not for
everyone. It is a limited release and will only be sold for a short
time.
Secondly, it is secrecy or should I say more aptly, privacy. One
of the main reasons that this program has had such a successful
launch is no one knew who this fellow was and he was able to
promote that one feature. It caused an irresistible urge to purchase
what he is selling.
How cool is that… a nobody going to instant stardom in a really
crowded market. Hat’s off to him.
Lastly, is the rule of give some, take some. In the inner circle of
gurus it was determined that if this product was offered to their list,
the main promoter would in turn promote a product for them to his
list one day. The old rule of “I scratch your back, you scratch mine.
What do you see in common about the two examples that I have
given to you? Well it should be that really successful marketers
have a knack of pulling at your emotional strings.
Just because you have purchased thousands and thousands of
marketing books, it will not guarantee that you will make money.
Oh sure, you might make a thousand dollars here and there but
when I talk about serious money, I am talking about fifteen or
twenty thousand a month.
I know, I have been there, I had to put it together all on my own and
now I am successful. I don’t mind telling you this. The difference
that I am trying to share with you now, it is because I have figured
out how to relate to my audience.
So what do you need to do now to start on the road to success?
Well if I were you, I would find out something that really interests
me.
I don’t care what it is… Beekeeping, Car repair, Quilting, Playing
Golf, Tennis, Boating, what ever it is just make sure you look to see
that others like it as well.
I mean if you choose digging ditches as a hobby, I don’t really know
if there would be a market for this. So please do not make the mistake
of picking a subject that you are interested in, however no one else
is. That is a sure fire way to fail.
The next thing you need to do is offer some really good advice to
your readers. If you are into boating… how about telling them a few
time saving tips about how to winterize their motors, or cleaning
barnacles off with vinegar… I don’t know if you clean barnacles off with
vinegar by the way.
Next, write an article about GPS systems or fish finders or some other
gadget that boat enthusiasts would want to know about. Something
that you personally know about that would save them either money,
time or headaches down the road.
You see here is a basic rule with marketing. If you break this rule,
you will find that your conversion ratio or sales will really suffer no
matter if it is the greatest product made… Are you ready?… here it
is:
People buy from folks that they know, like and trust.
If you have been able to connect with your list and treat them like they
are a buddy you have known for some time, it is much easier to get them
to trust you and then eventually buy from you because you are not always
trying to “con” them into buying something.
One of the biggest marketers on the net routinely sends me emails.
I will not mention his name, however, most of the time I do not bother
to even read what he is sending out. Do you want to know why?
Every single one of his emails is trying to get me to buy something.
Granted they might be good products, however how am I to make a
judgment if they are good or not. It seems as if this marketer only
looks at me as a buyer and is taking advantage of me.
On the other hand, there is another marketer that sends me good timely
tips on how to better my business on a regular basis with no links to
buy anything at all. It is just good information that I can use with no
strings attached.
When this marketer sends me something and really puts his seal of
approval on it, I do not hesitate, if it is affordable, 9 times out of 10 I
buy it.
I hope you have gotten some good information from this, I have a few
more items that I want to cover and will do it in the next email to
you.
Thanks,
Charles Kirkland
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