Charles Kirkland

Do Not Read This… Its Gonna Tick You Off!

Posted on 11. Feb, 2009 by Charles in Internet Marketing

Hi There,

It’s me again, and I am going to address the most
common question I get and frankly, you are probably
not going to like the answer. Here is a warning ahead
of time… It is blunt and to the point.

Here is my one guarantee though, it will help you with
your marketing efforts and I am not trying to sell you
anything.

It will make some folks really ticked off and others it
will be an “Ah-ha Moment”.

Here it is: How come I am not getting any response
on my emails?

Answer: Short Form — They suck! They don’t have any
appeal or emotions to draw on.

Answer: Long Version — You have to ask yourself one
question. Why should someone read your stuff?

Just because you bought some garbage on the net to
finally get some cash rolling in, you probably think, OK
now I know and I am going to make millions!

Dude — Listen up… unless you appeal to someone, they
don’t care about your program no matter how good you
think it is.

My apologies ahead of time for talking about Frank Kern and
the anonymous “Shadow”.

Lets examine one of the greatest marketers on the net
today — Frank Kern. Do you know why he is so successful?

It is a matter of giving more than he receives. Have you seen
the videos that he gives freely to folks? It covers some of
the basic principles that are needed to know to market to folks
and appeal to their basic emotions.

Secondly, no matter how wealthy he is, or the toys he drives
around in like BMW’s and Porsche’s, he comes across as a
really nice guy that wants to help you succeed. If you are like
me, you can not wait until he puts out the next video.

By the time you have seen his free information, you feel a sense
that he really wants to help you. He also has been there and
done that and knows what he is talking about. He doesn’t hit you
with a hard sell at any point in all of his videos.

He has made millions just helping others with free information.

Now let’s look at another launch that is happening right now.
Unless you have lived under a rock, you have seen all the hype
about someone who is anonymous and goes by the name of
the “Shadow”.

There is a frenzy now about this product and makes claims that
I am certain are true about how he is pulling hundreds of thousands
monthly. What else is the factor that he is using to make sales.

Number one it is scarcity. The claims that are being made are
not for everyone and that is said in the sales letter. It is not for
everyone. It is a limited release and will only be sold for a short
time.

Secondly, it is secrecy or should I say more aptly, privacy. One
of the main reasons that this program has had such a successful
launch is no one knew who this fellow was and he was able to
promote that one feature. It caused an irresistible urge to purchase
what he is selling.

How cool is that… a nobody going to instant stardom in a really
crowded market. Hat’s off to him.

Lastly, is the rule of give some, take some. In the inner circle of
gurus it was determined that if this product was offered to their list,
the main promoter would in turn promote a product for them to his
list one day. The old rule of “I scratch your back, you scratch mine.

What do you see in common about the two examples that I have
given to you? Well it should be that really successful marketers
have a knack of pulling at your emotional strings.

Just because you have purchased thousands and thousands of
marketing books, it will not guarantee that you will make money.

Oh sure, you might make a thousand dollars here and there but
when I talk about serious money, I am talking about fifteen or
twenty thousand a month.

I know, I have been there, I had to put it together all on my own and
now I am successful. I don’t mind telling you this. The difference
that I am trying to share with you now, it is because I have figured
out how to relate to my audience.

So what do you need to do now to start on the road to success?
Well if I were you, I would find out something that really interests
me. I don’t care what it is… Beekeeping, Car repair, Quilting, Playing
Golf, Tennis, Boating, what ever it is just make sure you look to see
that others like it as well.

I mean if you choose digging ditches as a hobby, I don’t really know
if there would be a market for this. So please do not make the mistake
of picking a subject that you are interested in, however no one else
is. That is a sure fire way to fail.

The next thing you need to do is offer some really good advice to
your readers. If you are into boating… how about telling them a few
time saving tips about how to winterize their motors, or cleaning
barnacles off with vinegar… I don’t know if you clean barnacles off with
vinegar by the way.

Next, write an article about GPS systems or fish finders or some other
gadget that boat enthusiasts would want to know about. Something
that you personally know about that would save them either money,
time or headaches down the road.

You see here is a basic rule with marketing. If you break this rule,
you will find that your conversion ratio or sales will really suffer no
matter if it is the greatest product made… Are you ready?… here it
is:

People buy from folks that they know, like and trust. If you have been
able to connect with your list and treat them like they are a buddy you
have known for some time, it is much easier to get them to trust you
and then eventually buy from you because you are not always trying to
“con” them into buying something.

One of the biggest marketers on the net routinely sends me emails.
I will not mention his name, however, most of the time I do not bother
to even read what he is sending out. Do you want to know why?

Every single one of his emails is trying to get me to buy something.
Granted they might be good products, however how am I to make a
judgment if they are good or not. It seems as if this marketer only
looks at me as a buyer and is taking advantage of me.

On the other hand, there is another marketer that sends me good timely
tips on how to better my business on a regular basis with no links to
buy anything at all. It is just good information that I can use with no
strings attached.

When this marketer sends me something and really puts his seal of
approval on it, I do not hesitate, if it is affordable, 9 times out of 10 I
buy it.

I hope you have gotten some good information from this, I have a few
more items that I want to cover and will do it in the next email to
you.

Talk soon,
Charles Kirkland

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